Great market research is about attaining an in-depth understanding of the audience you serve and then acting on that understanding.

It starts with the humble admission that consumers are mysterious, complex creatures who operate in a larger familial, social, cultural and economic context that influences their decisions and behaviors in hundreds of subtle but very important ways. Great market research goes beyond mere questioning and listening to observing, watching and even sharing the experience. It locates the consumer among the constellation of influencers, and goes deep to explore the inner constellation of dynamics as well.  It understands that consumers are both rational and irrational, acting from both conscious and subconscious beliefs, and that they themselves are often unaware of the many influencers that prompt them to one action or another. 

Larson Research and Strategy Consulting

is a full-service market research firm that fully recognizes – and embraces – the formidable challenge of conducting great market research. And it has scores of satisfied Fortune 500 clients whose long-term business attest to its ability to meet that challenge.