Established in 1997, Larson Research and Strategy Consulting is a full-service market research firm with special expertise in solving complex business problems. Its mission is to help clients achieve their growth goals with market research that is rigorous, precise, innovative, and comprehensive.
We help clients discover and define unmet marketplace needs, find out what matters most to their key customers, and then translate those insights to clear, practical strategies that help move the business forward.
Many research firms deliver elaborate findings that don’t go anywhere. We believe research must be accompanied by action plans – what’s the “so what” of our findings, and what can you do differently – starting tomorrow – to move the business forward?
This ability to translate research into strategy, and to operate from the mindset of a businessperson, is what sets our firm apart.
Unlike many market research firms, we don’t delegate “the actual research part” to underlings – we do it personally. Why? Because we believe that unless you have the senior-most person hearing the voice of the customer, then the voice of that customer isn’t truly going to be heard. We know how important it is that the view from the top includes the view from the bottom.
In contrast to the big name market research firms, the person who sells in your project is also the person who conducts your research, talks to your customers, and authors – thoughtfully – your questionnaire. It’s a personally-handled, high-touch process with senior-most attention from beginning to end, and we feel this approach is a crucial ingredient of our success.
Our firm operates nimbly, quickly and with minimal overhead to maximize value and return on investment for you. We expand or contract to accommodate the needs of each client so that we are cost-efficiently staffed for each project.
Through years of close partnership and proven performance in the field, we have assembled a network of world-class experts we are proud to draw upon as we create the perfect team for each client’s needs.
We believe in superlative customer service – being there in a close, personal, direct way for every client across every element of every project. This means we don’t conduct a bunch of projects at once. If you are our client, you get our undivided attention and our very best performance.