What Clients Say

Janet designed and executed a crucial consumer research project for Town & Country that has become the cornerstone for much of our marketing efforts.  Her enthusiasm for the process and her unique insight during the analytical phase helped bring what might have been an ordinary research project to a higher level.  Janet brought it in on time, on budget, on target, and on strategy.

Janet conducted an exciting, out-of-the-box research project for us, as we tried to understand the implications of a new approach for marketing our business to a fast-growing but under-served segment. I’ve spent many hours sitting behind a double-sided mirror in focus groups eating M&M’s and I usually walk away frustrated that the moderator let that one important nugget slip because he didn’t ask the right question at the right time. 

But I was amazed and pleased that Janet consistently anticipated my exact thoughts through the glass as if we had a two-way radio. That meant Janet explored every thread or question I would have put to the participants had I been in the room, because she understands marketing and she understood our business goals. She’s terrific.

For the past four years Town & Country has enlisted Janet Larson as our research consultant/guru, guiding us in our quest to learn more about the affluent market and specifically the behaviors and attitudes of the Town & Country reader. With Janet as our research partner,we feel as though we’ve hit the trifecta with her related background, breadth of knowledge and profound intelligence. In addition to her research savvy, she has her finger on the pulse of the luxury market and keen insight into the ever-growing importance of Boomers, both key to Town & Country‘s success.

While working with Janet, she never loses sight of our ultimate objectives, has presented us with creative solutions, is always cognizant of our budgets. Whether formulating questionnaires for readers,  moderating a management brainstorming meeting or presenting findings to our internal staff or prospective clients, Janet has helped us to better understanding and communicate the relevant trends and the importance of our readers in both quantitative and qualitative ways. She always takes a vested interested in our projects and truly feels like part of the Town & Country team.

We are an investment management firm providing investment solutions in alternative asset classes to endowments, foundations and select private clients (Ultra-High Net Worth individuals with $20 MM or more in investable assets). Janet worked with us to develop our launch strategy, define market needs, articulate our brand positioning, and develop a unique name for the firm. Her work involved an extensive number of in-depth interviews with prospective clients, which she executed with great skill and insight. Janet quickly earned our trust on this difficult task and then translated findings to help us develop our offering. Through several insightful and productive strategic planning sessions, Janet helped us understand the unmet needs of our potential market and then ensured our value proposition responded to these needs. She also brought in and worked closely with an excellent design firm to develop our firm name and a total brand identity system. We are extremely pleased with the work Janet performed for Verdis, and would highly recommend her as a researcher and marketing strategy consultant.

Janet helped develop, execute and package the findings for Esquire‘s study: Men: The Next Evolution. While we knew we had a piece of research that the market would find valuable, we had no idea then that it would continue to resonate in the market two years later and contribute to Esquire’s formulation of our successful editorial brand extension: The Big Black Book.

I have known Janet for seven years. She’s highly intuitive, insightful and has a great talent for turning data into meaningful market-driven intelligence. Wise, kind and delightful to work with, we are looking forward to working with Janet on more research initiatives. 

Janet is one of the best moderators I have come across in my 20 years of marketing research. She builds excellent rapport and empathy with the participants. Janet uses her newfound knowledge of the participants to probe very deeply into their feelings so that she can uncover what is truly motivating them. The analyses she prepares are also exceptionally insightful and are very clear and easy to understand. Janet is also very flexible and easy to work with.

Janet Larson has conducted a number of Marketing Research projects for Louis Vuitton over a number of years and has demonstrated great skill and talent in understanding our needs. This includes knowledge of the global reach of our brand and its specificity, along with the scope and goals of the projects, resulting in the delivery of specific and reliable results. The different steps of her projects (briefing, execution, and conclusions) were always conducted with great quality and professionalism, whether through well-known marketing methodologies or sometimes more unconventional approaches. Janet has helped our team on a wide range of issues — from understanding customer behavior and identifying opportunities, to conducting research within our stores and among our best customers, to building our capabilities in different distribution channels. I would highly recommend Janet as a marketing research expert and general strategy consultant.

In my forty-some years in the publishing industry, I have been involved with many different kinds of research designed to provide insights, disprove long-held perceptions, indicate or negate customer loyalty and/or demonstrate a need to rethink or improve a product. Rarely have I’ve been convinced of the results of such research. 

Sometimes, the participants did not seem like the right ones or the facilitator didn’t know how to relate to the group or the line of questioning seemed flawed—or any combination of the above. 

At a certain point, I gave up doing research altogether. Then I met Janet and, over time, saw her in action (she worked on projects for our publisher). Finally, I decided to take one last what-the-hell chance and asked Janet to conduct a series of focus groups for Town & Country in 2008. 

It was the first time I had done focus groups since becoming editor in 1993. I was so glad I did because all of my previous concerns evaporated. Janet found the right people, asked provocative questions, led the groups in an amiable and professional manner and presented the results in an impressive way.

Would I use her again? In a second.