We are an investment management firm providing investment solutions in alternative asset classes to endowments, foundations and select private clients (Ultra-High Net Worth individuals with $20 MM or more in investable assets). Janet worked with us to develop our launch strategy, define market needs, articulate our brand positioning, and develop a unique name for the firm. Her work involved an extensive number of in-depth interviews with prospective clients, which she executed with great skill and insight. Janet quickly earned our trust on this difficult task and then translated findings to help us develop our offering. Through several insightful and productive strategic planning sessions, Janet helped us understand the unmet needs of our potential market and then ensured our value proposition responded to these needs. She also brought in and worked closely with an excellent design firm to develop our firm name and a total brand identity system. We are extremely pleased with the work Janet performed for Verdis, and would highly recommend her as a researcher and marketing strategy consultant.
April 19, 2018
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