Janet conducted an exciting, out-of-the-box research project for us, as we tried to understand the implications of a new approach for marketing our business to a fast-growing but under-served segment. I’ve spent many hours sitting behind a double-sided mirror in focus groups eating M&M’s and I usually walk away frustrated that the moderator let that one important nugget slip because he didn’t ask the right question at the right time.
But I was amazed and pleased that Janet consistently anticipated my exact thoughts through the glass as if we had a two-way radio. That meant Janet explored every thread or question I would have put to the participants had I been in the room, because she understands marketing and she understood our business goals. She’s terrific.